Offsetting carbon footprint of online purchasing

In a series of experiments involving nearly 3,000 participants using the online interface of an online retailing, ride sharing, video streaming, or short-term lodging business, researchers found that firms may be able to reduce their carbon footprints while improving customer satisfaction by offering consumers pro-environmental choices including information on a product’s carbon footprint or bundled purchases of carbon offsets. - Read at PNAS.org

Article #15-22211: “Online purchasing creates opportunities to lower the life cycle carbon footprints of consumer products,” by Steven C. Isley, Paul C. Stern, Scott P. Carmichael, Karun M. Joseph, and Douglas J. Arent.