Shifting explicit and implicit beliefs

According to four studies of more than 3,400 people around 37 years of age, in which participants answered questions concerning their beliefs about gender roles and the professions of two fictitious individuals, peoples’ explicit beliefs generally uphold equality and will readily shift to incorporate relevant facts; however, peoples’ implicit beliefs uphold stereotypes and are relatively impervious to counterstereotypical facts. - Read at PNAS.org

Article #15-24268: “The base rate principle and the fairness principle in social judgement,” by Jack Cao and Mahzarin R. Banaji.