Framing climate change science

A series of online experiments drawing on more than 1,600 self-reported conservatives and liberals finds that given conservatives’ preference for tradition and the certainty of the past, their pro-environmental attitudes and behaviors improved if climate change messages were focused on the past rather than the future, which is a frequent point of reference in current climate change messaging; the findings might help overcome the ideological gap in discussions of climate change science. - Read at PNAS.org

Article #16-10834: “Past-focused environmental comparisons promote proenvironmental outcomes for conservatives,” by Matthew Baldwin and Joris Lammers.